Twitch has hosted a flood of other artists’ live streams in the months since. The company earlier this year held a benefit in partnership with Amazon Music, called Stream Aid, which featured artists like Diplo, Barry Gibb, Ryan Tedder, Lauv, Charlie Puth, Die Antwoord and others. Twitch, in particular, has increasingly catered to musicians and other creatives during the pandemic. Artists are connecting with and streaming to fans through social media and streaming platforms like Twitch, TikTok, Facebook and Instagram Live, and others. Since the COVID-19 health crisis has shut down live events, online platforms have stepped in to fill the void. The company announced this morning Twitch’s live streams will now be available in the Amazon Music app on iOS and Android, with the goal of allowing fans and artists to connect amid a pandemic where in-person concerts have been canceled. Amazon is leveraging its investment in live-streaming site Twitch to expand its Amazon Music service.
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